Digital trends April 2024
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Digital trends to watch out for

Find the newest and latest digital trends happening and keep up to date with Kri8it. In today's fast-paced world, staying informed about the ever-evolving landscape of technology is crucial for businesses and individuals alike.

Find the newest and latest digital trends happening and keep up to date with Kri8it. In today’s fast-paced world, staying informed about the ever-evolving landscape of technology is crucial for businesses and individuals alike.

Google’s latest ranking update

Google announced a significant organic search ranking update for March, with the goal of surfacing the most helpful information on the web and reducing unoriginal content in search results. This update could potentially lead to a 40% reduction in what Google deems as low-quality search results. Websites that are created primarily to match specific search queries, often monetised through affiliate links, may be particularly affected by this update. It seems that Google is striving to improve the quality of search results by prioritising original and informative content over websites that exist solely for SEO purposes.

Instagram introduces promo code ads worldwide

Instagram is rolling out promo codes globally, with the option for brands to include them in their advertisements. These promotion codes can either be applied automatically at checkout or displayed for users to copy and paste themselves. This new feature provides advertisers on Instagram with another tool to entice potential customers and drive sales through the platform. By including promo codes in captions, brands can encourage users to make purchases by offering discounts or special offers. Additionally, this functionality allows businesses to track the success of their Instagram campaigns more effectively by monitoring sales that are directly tied to specific promo codes entered by customers during checkout.

TikTok’s new feature automatically identifies products in videos

TikTok is currently testing a new feature that aims to revolutionise the way users interact with products on the platform. This feature will automatically identify items in videos and provide links to the TikTok Shop, making all posts on the app potentially shoppable. The company’s move comes after the successful launch of its e-commerce platform in the US and UK, hopefully to expand in South Africa. By allowing more users to tag products in their videos, TikTok hopes to transform its platform into a lucrative e-commerce business worth billions of dollars. Though still in limited testing, this new feature has the potential to significantly increase sales for brands and influencers by seamlessly integrating shopping opportunities into user-generated content on TikTok.

From TikTok to Google ranking

With the growing popularity of TikTok, it comes as no surprise that its content is starting to make waves beyond just the app itself. Recently, TikTok video descriptions have been making their way onto Google search results, appearing prominently as ‘featured snippets’ at the top of the page. This development highlights the importance of paying attention to your content description when creating TikTok videos. The text from these descriptions can now be easily accessed by a wider audience through Google, emphasising the need for engaging and relevant content that will catch the eye of both TikTok users and those searching on Google. As this trend continues to evolve, it will be interesting to see how creators adapt their strategies to maximise visibility and reach across platforms like TikTok and Google.

From TikTok to Google ranking

Pinterest teams up with Google

Pinterest has entered into a new advertising partnership with Google, which will see Pinterest host ads via Google’s Ad Manager. The partnership will focus on monetising several of our currently unmonetised international markets by enabling ads to be served on Pinterest via Google’s Ad Manager. This collaboration provides an opportunity for brands running campaigns with Google Ads to not only broaden their reach but also engage with an active, high-value consumer base. This engagement has the potential to lead to stronger return on investment (ROI) and increased conversions. When Pinterest users encounter a Google Ad they will be directed to the advertiser’s website to complete their purchase.

LinkedIn’s latest B2B advertising updates

LinkedIn has rolled out 3 new B2B advertising updates that are sure to catch the attention of marketers and advertisers alike. Following Meta’s lead, LinkedIn is introducing a Conversion API, allowing for more accurate tracking and measurement of campaign success. With ‘Website Actions’, advertisers now have the ability to re-target based on specific button clicks, providing a more personalised approach to reaching their target audience. Additionally, the recently upgraded Document Ads offer the option for re-targeting as well, giving advertisers even more control over their campaigns. If you’re looking to dive deeper into measuring the impact of your campaigns, these new enhancements to LinkedIn Ads are definitely worth exploring. Conversion API, Website Actions, Click-to-Message Ads and Document Ads can all play pivotal roles in enhancing your full-funnel strategy moving forward.

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