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How to adapt your digital strategy for the festive season

The festive season is the busiest time of year for most businesses. Here are five tips for getting the most out of your digital campaign over the holidays.

The festive season is the busiest time of year for most businesses. Here are five tips for getting the most out of your digital campaign over the holidays.

Meaningful seasonal promotions

Most brands step up their marketing efforts around Christmas. If you want your promotion to stand out, focus on selling a unique benefit to your customers.

Discounts and bulk offers are always winners in the current economy, but how about going further to communicate added value? Perhaps you offer a returns policy on unwanted gifts or an extended warranty on certain products? Make this the core message of your campaign and you’ll have a great USP.

Boost your PPC budget and keywords

With everyone thinking about Christmas or their year-end vacation, it’s a good idea to add some holiday-related keywords into the mix. What will be top of mind during your target market’s searches?

The spike in consumer spending during this time also warrants a higher PPC budget to ensure that your ads reach the additional shoppers. Just don’t forget to pause your festive keywords when the special occasions are over!

A more targeted social strategy

The end of the year is a social time when friends and families reconnect. It makes sense to maximise your brand presence in the social media space, but make sure that you customise your message to suit each channel.

Many shoppers use Facebook and Twitter to access product reviews and search for the best deals. These platforms are therefore ideal for running festive marketing campaigns that focus on new products (with reviews and testimonials), special offers and competitions. If targeted well and the prize is desirable enough, a competition is a great way to attract new Likes and Shares.

The contemporary image-centric consumer will be searching platforms such as Instagram and Pinterest for gift, décor and craft ideas, recipes and more. This is the ideal space for visually enticing campaigns that add value by offering ideas and inspiration for holiday-related activities.


If visitors come to your website or mobile app but leave without purchasing a product or enquiring about a service, you can use the various remarketing channels available to target these interested customers on other channels.

Remarketing allows you reconnect with these potential customers by showing them ads as they browse the web or use social media channels or other mobile apps. 

Connect with your customers

Customer service is of the utmost importance at this time of year and your social channels can be a great way to interact with your customers and provide answers to their questions and requests, as well as solutions to their problems. Make sure you have a good social management plan in place over this demanding time so that you can provide your customers with prompt and relevant responses.

Contact Clint today if you would like to find out more or get advice on your marketing plans for the season.

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