Insights
Follow our blog for digital news, advice, tips and trends, thoughts and experiences.
Using micro moments to connect with customers
Instead of sitting down to a dedicated online session on our laptops or desktops, we can now use our mobile devices to quickly check in and out of our email and social media accounts, navigation…
Read moreDo you sell online? Here’s why you should be.
The truth is: we live in a digitally-driven and convenience-focused society. This environment has given rise to a growing community of online shoppers – which is fast becoming a market that simply can’t be ignored.…
Read moreHow to create a Google Maps API key
But before we start, here are three important things you need to know: 1. Google Maps changed its policy Websites and apps that started using Google Maps on or after the 22nd of June 2016…
Read moreHow to market your brand on YouTube
When you think that 6 out of 10 people prefer online video platforms to live TV, it’s clear that consuming videos has mass market appeal – and it has also become a significant part of…
Read moreDigital Ireland: is your business part of the transformation?
“As home to the top ten global technology companies, hundreds of indigenous ICT companies, and a growing start up community, Ireland is well positioned to be the digital leader in Europe” – Cathriona Hallahan Managing…
Read moreThe chicken or the egg: does your website or business card come first?
Without the business cards, how will you share your web address? And without a website, can you really print business cards that leave this important contact detail out? For some, it may seem like a…
Read moreWriting for different social media channels
The truth is: if you’re not tailoring your messaging for each medium, there’s a substantial risk that you’re not harnessing the full potential of these engagement platforms. They may all be grouped together under the…
Read moreWebsite 101: The difference between web design and web development
In reality, these are two very different disciplines – and they require unique talents and skill sets. But despite their different areas of expertise, web designers and web developers work closely together to produce complete…
Read moreWhat’s the big deal about mobile-first?
It’s not just because you’ll be disconnected from friends and family for a few hours, but also because you depend heavily on your mobile to tell you where to go, what time you need to…
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