Insights
Follow our blog for digital news, advice, tips and trends, thoughts and experiences.
Brain games
Everyone needs a little escapism now and then, especially around the mid-afternoon mark. Here are some cool online games for those ‘Is this day not over yet?’ moments. Don’t feel guilty – they sharpen your…
Read moreDigital To-Do List for 2015
What are the most successful digital marketers focusing their efforts on this year? Here are our top three tips for 2015. 1. Make it mobile-friendly Torque Mag reports that more than a third of web…
Read moreContent marketing in 2015
Content marketing – the art of sharing useful and valuable information with your target market – is more than a marketing buzzword. It’s an essential ingredient in the digital marketing mix. Born out of a…
Read moreTrends for 2015 and beyond
How are you planning to evolve your digital marketing strategies during 2015? Here are three trends that may influence the way in which you interact with your target market next year and beyond. 1. Transparency…
Read moreGoogle AdWords ruling means better competitiveness in SA
South Africa’s first Google AdWords case has been concluded and the ruling has paved the way for competing companies to bid on keywords relating to each other’s trademarks. As many of our clients know, AdWords…
Read moreHow to adapt your digital strategy for the festive season
The festive season is the busiest time of year for most businesses. Here are five tips for getting the most out of your digital campaign over the holidays. Meaningful seasonal promotions Most brands step up…
Read moreIntroducing Fabric from Twitter
Twitter recently announced the launch of Fabric – a mobile platform made of three modular kits that enable the easier development of apps. It is also a way for the microblogger to be part and…
Read moreStake claim to your dotCity domain
Proudly South African brands and organisations can now differentiate themselves online with the arrival of new dotCity domains for Cape Town, Joburg and Durban. These new Generic Top Level Domains (gTLDs) are being released as…
Read moreWordPress 4.0 has landed
Dubbed “Benny” in honour of jazz legend Benny Goodman – WordPress Version 4.0 is now available for download or upgrade. So, what’s the difference? According to the WordPress blog, “While 4.0 is just another number…
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